About Project
The “Garden of Europe” campaign is a 3-year project (2024-2027) that aims to boost the market presence and consumer awareness of European kiwis from Greece and European apples from Poland to Indonesia, Israel, and India. The primary goals are to increase exports to these countries and highlight these fruits’ high quality, safety standards, and nutritional benefits.
To achieve these objectives, the campaign will focus on showcasing European produce’s superior quality and strict safety standards, the sustainable farming practices used in their cultivation, and the versatility and health benefits of consuming European kiwis and apples. The campaign includes a variety of activities such as establishing PR offices in the target countries, developing a dedicated website and social media presence, distributing promotional merchandise, creating promotional videos, participating in trade fairs, organizing B2B meetings, conducting study trips to Europe, and hosting tasting days to engage consumers and industry stakeholders.
The expected outcomes of the campaign include enhanced demand for European kiwis and apples, resulting in a stronger global presence for EU fruits. Additionally, the campaign aims to foster a positive image of European produce, potentially increasing demand for other EU fruits in the target markets and promoting a diversified and sustainable export strategy.
The beneficiary of the campaign is the consortium between the Agricultural Cooperative of Neapoli Agrinio “AS NEAPOLIS” and the Association of Polish Fruit and Vegetables Distributors “FRUIT UNION”. (More information about the beneficiaries can be found in the “Beneficiaries” section.)